The lead sentence

Part 3 of "News writing 101: Write like a journalist" course

In the last post, we looked at the building blocks for a news story. In this post, we'll look even further at how news stories are structured, and one of the most important parts: the first sentence (aka the lead).

The lead sentence is a fundamental skill for journalists – but the keys to great leads also work for content marketers, bloggers and other professional writers – as well as your audiences.